Part of thinking differently is learning to see differently. We can learn to do that from various sources — people like Robert Taylor, who invented Softsoap after he saw how goopy bar soap became after a few uses; film directors like Jean-Luc Godard, who popularized the jump cut, literary critics such as Viktor Shklovsky, who wrote about “de-familiarization”; and even Sherlock Holmes, who made many of his discoveries while telling Dr. Watson (out loud, with great condescension) exactly what he was looking at. Seeing differently is a way of countering our built-in tendency to habituate, to sink in to the familiar way of seeing and experiencing. It’s also how the future is built.
“Think Different,” said the famous 1997 Apple advertisement. Excellent advice, obviously, to all creators, innovators, and entrepreneurs.
See The Original Blog:
https://hbr.org/2019/04/to-change-the-way-you-think-change-the-way-you-see?fbclid=IwAR2g7uXgzXcGPeex7hNIPI-roJ8k3dISUVb1aYZcpzHxKmbHO0rbd3UO4hg
