More than 2,000 years ago Aristotle outlined a formula on how to become a master of persuasion in his work Rhetoric. To successfully sell your next idea, try using these five rhetorical devices that he identified in your next speech or presentation: The first is egos or “character.” In order for your audience to trust you, start your talk by establishing your credibility. Then, make a logical appeal to reason, or “logos.” Use data, evidence, and facts to support your pitch. The third device, and perhaps the most important, is “pathos,” or emotion. People are moved to action by how a speaker makes them feel. Aristotle believed the best way to transfer emotion from one person to another is through storytelling. The more personal your content is the more your audience will feel connected to you and your idea.
Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill that will give you a competitive edge in the knowledge economy — an age where ideas matter more than ever.
See the original blog:
https://hbr.org/2019/07/the-art-of-persuasion-hasnt-changed-in-2000-years?fbclid=IwAR33F9kU0eBrn3U5j4IUMqREaMOLFQwVx4r90E5XJLyeA-cjSR6SsgVrj4A
